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What is Search Engine Marketing?

SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions,

Why do I Need Search Engine Marketing?

It doesn’t matter how strong your product is, without a good marketing strategy, you’re not going to succeed. And if you don’t have a web presence, chances are you’re missing a LOT of potential customers and clients. It doesn’t even matter if you have a fabulous, easy-to-use website…are you being ranked in search engines? Try a pay per click strategy, affiliate marketing, or content management.

When you incorporate good content into your website, you’re making it easier for your customers to find whatever information they need . Imagine the frustration of trying to purchase a product online, and not being able to find out anything out ABOUT the product! Great content will also keep people coming back for more.

Google is an Internet giant – the most popular kid in school. And if the popular kid is not recognizing you…kiss your traffic goodbye. Think about how often you use Google to search for, well, anything. Is your business on Google’s radar? Type in your company name (or a few related search strings – i.e., “burrito places in St. John’s”) and see what pops up.


Speaking of search strings, keyword research is a VITAL part of SEM, and will allow you to get up close and personal with your customer/client base. You MUST know what your customer is

searching for, and you MUST work those keywords into your website SEM plan. This will also keep you in touch with your customers’ wants and needs.


You’ll be creating brand awareness, even if it’s a gradual climb. You want your brand to be easily recognizable by everyone. When that happens, you can feel rest assured that you’ve made an impression!


advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.

In some contexts, the term SEM is used exclusively to mean pay per click advertising,[2] particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition. Such usage excludes the wider search marketing community that is engaged in other forms of SEM such as search engine optimization and search retargeting.


Another part of SEM is social media marketing (SMM). SMM is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.[16] Some of the latest theoretical advances include search engine marketing management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and


pay per click SEO. For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO & SEM are two pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.